Concept design is where your ideas begin to take shape.  

We develop initial layouts and drawings that show how the building could look, feel, and function. This includes exploring room arrangements, building shape, orientation, and how the design responds to the site.  

It is the stage where we test different options and agree on the overall direction before moving into planning and detailed design.  

Through a considered concept design process, we can:

Optimise site response – aligning orientation, massing, and layout with daylight and climate conditions.

Embed sustainability early – integrating performance goals before key decisions become fixed.

Support planning outcomes – developing proposals that respond sensitively to context and policy.

Test design options – assessing spatial and environmental implications at an early stage.

Provide a robust foundation – enabling smoother progression to planning and technical stages.

When environmental considerations are introduced too late, they can lead to compromise or added cost. A strong concept design integrates sustainability from the start, reducing the need for redesign and supporting better long-term outcomes.

Concept design is closely connected to our sustainability, planning, and delivery services. Early decisions are carried forward consistently, helping maintain clarity and continuity as the project progresses.